General Mills trades at a deep discount to peers (P/E 8.2x vs. median 15.4x) and offers a 7.2% dividend yield supported by free cash flow of $2.3B, but the investment case is tempered by consecutive years of declining revenue (FY2023: $20.1B → FY2025: $19.5B), shrinking net income, and a rising debt load ($12.1B to $15.3B). The stock is technically broken, trading well below its 50- and 200-day moving averages, though a nascent MACD bullish crossover and oversold RSI suggest selling pressure may be exhausting. Insider activity shows net buying over two years but recent open-market sales by officers near the lows, adding a note of caution.