The Kroger Co. KR
Kroger remains a hold as the investment case is still bifurcated: FY2025 operating margin collapsed to 1.28% with EPS down 58% to $1.54, yet Q1 FY2026 showed recovery with $1.4B operating income and EPS of $1.46 on 2.2% revenue growth. The stock trades at 33.5x trailing P/E — a 52% premium to the 21.96 peer median — but the 10.5x EV/EBITDA (23% discount to peers) and 0.24x P/S reflect the market's discounted view of grocery economics.
With the stock at $57.94, roughly 10% below its 200-day MA of $64.17 and just above the 50-day at $57.66, and management guiding only flat-to-modest FY2026 growth, there is no urgency to act until margin recovery is sustained across multiple quarters.
What could go wrong
- Margin compression persists. FY2025 operating margin of 1.28% is down sharply from 2.62% in FY2024, and Q3 FY2025 produced a $1.54B operating loss; if margins do not recover, the elevated P/E becomes harder to justify.
- High leverage. Total debt of $24.7B against equity of just $5.9B leaves a thin cushion if operating performance deteriorates further or if acquisition integration costs escalate.
- Smart money outflow. Smart money score has deteriorated from 0.0229 as of 2025-09-30 to -0.0074 as of 2026-06-30, suggesting institutional positioning is turning slightly negative.
- Revenue stagnation. FY2025 revenue growth was just 0.35% YoY and management forecasts only flat-to-modest identical sales growth for FY2026, limiting the top-line lever.
What would change my mind
Where this comes from: derived_metrics FY2025 + fundamentals FY2025 · quarterly_results Q1 FY2026 · peer_relative · technicals as of 2026-09-01. Orin's read on KR; not advice.
Twelve months actual closes to 2026-09-23 · actual filings
50-day average 200-day average · volume below
On file
All KR filingsLargest holders · 13F Q2 2026
Money flow| Filer | Position | Of fund |
|---|---|---|
| Berkshire Hathaway | $2.2B | 0.7% of fund |
| Vanguard Capital Management | $2.0B | 0.0% of fund |
| Vanguard Portfolio Management | $1.7B | 0.1% of fund |
| State Street | $1.6B | 0.0% of fund |
| Wellington Management Group Llp | $939.6M | 0.2% of fund |
| Fmr | $922.0M | 0.0% of fund |
101 filers · quarter ended Q2 2026 · positions, not flows
Insiders, last 24 months: 203 Form 4 filings, net −$8.5M. Of the 50 on hand, 0 were open-market purchases and 1 a sale— the rest are grants, option exercises and tax withholding.
Ask Orin about KR
Orin answers questions about KR from its filings, transcripts and numbers — with the source behind every claim. Your own desk starts with 3 free days, card required.
Start 3 free days →Where it trades
| Metric | Now | Own median | Sector |
|---|---|---|---|
| P/E | 33.8× | 16.5× | 38.3× |
| EV/EBITDA | 10.6× | 8.4× | — |
| P/S | 0.24× | 0.23× | — |
| P/B | 5.5× | 3.4× | — |
Its P/E sits 80th percentile of its own last 5 years (+1.30σ from its own mean).
-0.9%
free-cash-flow growth every year for 10 years, discounted at 10%, is what today’s price implies — starting from $3.4B of trailing free cash flow. It is an assumption the market is making, not a forecast Orin is making.
What Wall Street published
$72
$58 – $82 · +21% against today's price
- 21 buy or overweight
- 17 hold
- 6 underweight or sell
The analysts’ consensus and their own ratings, not Orin’s. A target is a twelve-month opinion published by the firm that wrote it.
Against the companies it is compared to
| Company | Market cap | P/E | EV/EBITDA | Gross | Net | ROE |
|---|---|---|---|---|---|---|
| KRThe Kroger Co. | $36B | 33.8× | 10.6× | 23.2% | 0.7% | 15% |
| HSYThe Hershey Company | $36B | 23.7× | 15.4× | 38.1% | 12.2% | 32% |
| KDPKeurig Dr Pepper Inc. | $45B | 33.1× | 21.4× | 49.4% | 7.1% | 6% |
| KMBKimberly-Clark Corporation | $36B | 18.4× | 13.6× | 36.7% | 11.8% | 123% |
| KVUEKenvue Inc. | $36B | 21.8× | 13.8× | 58.2% | 10.8% | 16% |
| SYYSysco Corporation | $39B | 22.1× | 13.6× | 18.5% | 2.1% | 75% |
| TGTTarget Corporation | $74B | 16.9× | 10.4× | 29.3% | 4.1% | 27% |
The median is of the 6 peers listed above and nothing else — check it against the column. This company trades 54.2% above it. The peer set is the vendor’s, so a company can appear here that a person would not have chosen.
What it has traded at
What its sector has traded at
Two scales, drawn separately on purpose: a sector median and one company’s multiple are not the same number and putting them on one axis invites a comparison neither series supports.
Discounted cash flow
| Model | Fair value | Against | Computed |
|---|---|---|---|
| Standard DCF | $86 | $64.07 · +34% | 2026-06-10 |
| Levered DCF | $125 | $64.07 · +95% | 2026-06-10 |
The vendor’s intrinsic-value models. Treat them as a low-growth anchor — for a fast grower the market routinely pays well above a DCF. These were computed against the price in the “against” column, not today’s.
Every estimate on one scale
The vertical rule is the current price. Ranges and point estimates are the backend’s, published as they were calculated; an arrow means the estimate sits beyond this scale, and its number is on the right.